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01 August 2003 — Authorized Apple Service Provider (6)

I'm getting a lot of traffic from people looking for yesterday's entry about Master and Commander: The Far Side of the World. If you're one of the Russell Crowe-seekers, the bit about his new film can be found here.


You all know I love my iBook, that it's my most prized possession. That doesn't mean I'm a blind follower of the Apple herd, though. Macs have flaws, and I'm here today to tell you that Apple customer support sucks.

I've had my iBook for ten months. At the end of June, the power cord began to fray at the point where it connects to the computer. The fraying accelerated at a remarkable rate until last week, whenever I would touch the cord while it was powering the computer, painful little blue sparks would shoot from the now-exposed wires. Then, last night, the power adapter would not work at all.

My warrant information indicated that I still had two months of protection left on this computer. It also said to check the Apple web site for an Authorized Apple Service Provider in my area. Locating the correct information on the web site was more difficult than it ought to have been, but I did find it. (I can't even find the information again in order to link to it for this weblog entry. Wait! Here it is, buried on the site.) I printed a list of local Authorized Apple Service Providers and called the first one on the list.

"I'm sorry," the man told me, before I could even tell him my problem. "You'll have to call Apple directly. We can't help you." What kind of service does an Authorized Apple Service Provider provide?

So, I called Apple directly.

I waited on hold for eight minutes before somebody answered (my phone here at work has a handy call-timer feature &mash; I love it!). This is not a long time compared to Microsoft wait-times (sometimes over an hour!), but it's not nearly as quick as one can reach a live person when phoning Dell.

I tried to explain the problem to the fellow who answered my call. He stopped me, though, and told me that my iBook was out of the 90-day free phone service period. In order to continue, I'd need to purchase five days of additional service for $50.

A little black cloud formed over my head, just like in the comic strips.

"But we'll refund your money if it turns out to be hardware problem," he assured me. (As if a faulty power cable could be anything else.)

I gave him my credit card information and tried to explain the problem again. The fellow readily agreed to ship me a replacement power adapter, but noted that my credit card would be billed $80 until I returned the faulty part. And by the way — that replacement part will take five to seven working days to reach me.

The entire call took 27 minutes. I was on hold (listening to 80s New Wave music) for bout 22 of those minutes.

Now I'll admit that none of this is unreasonable. It's moderately acceptable customer service in relation to industry standards. Still: it sucks ass. I'm being charged $130 and have to wait up to two weeks in order to get a replacement for a faulty part. Only when I return the bad part will my $130 be credited to my account.

Compare this to Dell's customer support. I've dealt with Dell's customer support several times; I owned a Dell laptop, and my largest client uses Dell computers exclusively. (I need to go set up three new Dell laptops this weekend, in fact.)

When I need to contact Dell customer support, I'm able to reach a live person almost immediately. It never costs anything to speak with them, no matter how old the computer is. If the computer is under warranty and a replacement part is needed, Dell just ships the part out and doesn't monkey around with credit card information. Even if the computer is out of warranty, Dell's customer service is free and helpful.

Apple should take lessons from Dell.

As a postscript, I've become a little nervous about the future reliability of my iBook after having heard stories from others about the fragility of Apple laptops. It makes me nervous that Apple might not have actually engineered these computers to last.

Nevertheless, I love my iBook.


What if you could transfer "virtual skills" — skills developed on-line and in computer games — to real life? For example, maybe I could find some practical real-life use for clicking things with my right index finger. Well, Steven Garrity has come up with a concept that would be an ideal use for some of Joel's virtual skills.

On this day at foldedspace.org

2004Unexpected Encounters   'Who would have guessed?' we said as we drove away. 'Four Willamette Bearcats at the same party.' Three from a single dorm!

Comments
On 01 August 2003 (10:57 AM), mart said:

jd:

i think you could've taken yr receipt and walked right into an apple service center (i would've recommended macforce.com or the computer store) with the ibook and offending part and gotten a replacement on the spot. at least that's how things USED to work.


On 01 August 2003 (01:38 PM), Tammy said:

Hey you. I checked out Tis' and Cold Mountain from the library last week. So far I've been reading Tis. Can't wait to get to Cold Mountain though! Thanks for introducing me to such fantastic books!!!


On 05 August 2003 (09:22 PM), J.D. said:

For the record, I made my call to Apple on Friday and they had the replacement part to me on Monday. That's much better turnaround than the 5-7 days that I was quoted, and enough to make me uncranky if the credit card charges are reversed expeditiously.


On 26 January 2005 (01:25 PM), Dana said:

I have been an Apple Authorized Service Provider since 1985. If you had called me...I would have entered your serial number into Apple's GSX (web based part ordering system), the iBook would have shown "under warranty" and I could have ordered the power adapter by 4pm and had it by 9am the next day. You called the wrong people! Call me next time! Sorry you had a bad experience.
www.servicemac.com


On 09 February 2005 (02:08 PM), barry said:

I'm posting quite some time after the original remark, but I had to because I recognized an expereince that would not be considered the usual, normail experence with Apple service. At first point: My suggestion - when you need help call Apple's main number (800-SOS-APPL) keep pressing "0" until you get a call director and ask for Customer Relations. At least this way - it won't cost you anything for the call, and they're better able to asses what type of assistance you need from which ever team.

I use to work for Apple Customer Relations. Plain and simple, like every other company - Apple included, you''ll eventually get someone who really doesn't know their job very well, and that's what it sounds like happened to you.

However, I completely disagree with the "hold time" dealing with other PC (Dell) companies. I convinced an associate to finally make the switch to Mac, and it wasn't difficult after they spent nearly 5-6 hours over the course of three days trying to get an order for a Dell computer correct. After being on hold an hour+ of that 5-6 hours wth Dell talking with people ALL over the world - mostly India - cancelled their order out of frustration and lack of quality service from Dell. You'll *NEVER* tallk with someone in India when calling ANY US Apple number!

As for your credit card and hold time ...
placing a hold on a credit card is STANDARD for ANY company. I've had to do it for replacing hard drives within warranty.

And Apple NEVER actually charged your credit card as you said. The representative misspoke If you were told that . There is only an authorization to place the charge so if you hadn't returned the damaged item. Granted, the person you talked with shouldn't have even considered charging you for a "tech phone call," but they have their policies to follow.

And the reason being is that Apple charges for tech support calls is because it was loosing money HAND OVER FIST because people were calling up for EVERYTHING and ANYTHING! Anything....from why is my Mac the color it is to why doesn't my Mac tilt a certain way. REALLY!!

These type of calls were a very big deal at the time, and unfortunately for everyone who really needed help, was the reason Apple decided to make it's phone tech support beyond 90 days "fee based" for anything that's not "hardware warranty" related. By the way... you'll find that with any other PC company, I believe, including Dell charges for tech support calls. In fact some of the other PC companys "fee based" calls are actually cost more, and you get less. If it's the same as when I was with Apple - you're actually able to call back at no charge if you weren't able to correct the problem on the first call.

Apple in fact does still offer "some" free phone tech support. However, it's specific. They finally had to compromise in a certain area because of legal issues, but it's ONLY for certain legacy Mac products.

As for the shipping...
You experienced the GREAT service Apple has with it's shipping. They "ALWAYS" quote you a longer time than what it will take, to "cover their fanny," so that if in fact it does take that long - you won't be upset. In the end... I've found their shipping takes FAR LESS than half of what they quote. (generally)

I had to ship my own monitors to Apple for a known issue. We're talking shipped in EXTRA LARGE boxes for 17" CRT displays. Apple shipped FREE, to me, a FREE box on Monday, I shipped back to them Tuesday FOR FREE, and they had it back to me on Friday!! that included a phone call to initiate the repair process, too! And this is the type of terrible servcie and shipping you were referring to???

Even still - Apple service ranks very high. Even Consumer Reports has made note of this. I bet since your problem with your power cord (which I might point out had NOTHING to do with your iBook.) ... since then I bet you've never had an issue with your iBook since you posted your message, have you?!? It's a fact that the high quality of parts and the longevity of Apple products make them FAR MORE valuable, and in the end FAR Less expensive than any PC.

Here's a good example from MacCentral that makes my point quite clearly. From MacWorld.com, Jan 18th, 2005, "The Mac mini: Comparing Apples and Oranges" By Dan Frakes at: http://www.macworld.com/weblogs/editors/2005/01/miniapplesandoranges/index.php

If I'm a " blind follower of the Apple herd " ... I say...
" STRAP the chaps on...
HEAD 'EM UP AND MOVE 'EM OUT !!

LEAD THE WAY APPLE !!! "

Barry

Blindly following?
I think ** BOLDLY LEADING** is the thot for the day !


On 09 February 2005 (03:23 PM), iJethro said:

Hey barry- Great post. That link to the Apples to Oranges comparison was particularly "right-on". That is precisely why I ditched my PC and got myself a Mac mini -- and why I refuse to believe that I could have got a "faster" Dell for the same money.


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