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10 February 2005 — Crossing the Line (11)

We're watching Alias. A commercial comes on, an ad for Valentine's Day gifts. The problem: the background music is a soft-rock remake of Nena's "99 Red Balloons" (a.k.a. "99 Luftballoons").

"You can't do that!" I shout at the television. "That's not what this song is about!"

"What song is about advertising?" asks Kris.

"But this song is an anti-war song. It's a protest song! You can't use it to sell diamond necklaces."

Here are the (poorly translated) English lyrics:

99 Red Balloons
by Nena

You and I in a little toy shop
Buy a bag of balloons with the money we've got.
Set them free at the break of dawn
'Til one by one, they were gone.
Back at base, bugs in the software
Flash the message, Something's out there.
Floating in the summer sky.
99 red balloons go by

99 red balloons.
Floating in the summer sky.
Panic bells, it's red alert.
There's something here from somewhere else.
The war machine springs to life.
Opens up one eager eye.
Focusing it on the sky.
Where 99 red balloons go by.

99 Decision Street.
99 ministers meet.
To worry, worry, super-scurry.
Call the troops out in a hurry.
This is what we've waited for.
This is it boys, this is war.
The president is on the line
As 99 red balloons go by.

99 Knights of the air
Ride super-high-tech jet fighters
Everyone's a superhero.
Everyone's a Captain Kirk.
With orders to identify.
To clarify and classify.
Scramble in the summer sky.
As 99 red balloons go by.

99 dreams I have had.
In every one a red balloon.
It's all over and I'm standing pretty.
In this dust that was a city.
If I could find a souvenier.
Just to prove the world was here.
And here is a red balloon
I think of you and let it go.

(I've always preferred the German version, but there'd be little point posting that here.)

I don't mind my favorite eighties synthpop tunes being used for advertising. I thought the ad campaign featuring The Cure's "Pictures of You" to promote digital photography was brilliant. I can think of other great possibilities — "Pretty in Pink" to advertise clothing; "Time After Time" for more digital photography; "Vacation" to sell, well, vacations — but using "99 Luftballoons" to advertise Valentine's Day is just absurd.

What's next? "Enola Gay" to advertise sneakers? (Why this would be inappropriate.)

Related: Songs about nuclear war from the eighties

ARGH! They just played the commercial again!

On this day at foldedspace.org

2004A New You   In twenty-six days, I have lost eleven pounds. This makes me wonder if I might also be able to regain control of the other facets, too.

2003Sulkfest   What a miserable little evening we had, eating chicken and dumplings, baking brownies, playing Carcassonne.

Comments
On 09 February 2005 (10:11 PM), Jeff said:

Obviously you didn't see the "Heroes" Budweiser commercial that aired during the Superbowl? It featured soldiers returning from Iraq - with the intro to U2's Where The Streets Have No Name playing in the background.


On 09 February 2005 (10:11 PM), J.D. said:

As a sort of exercise in mixmaking, I sorted through the "songs about nuclear war from the eighties" list above and culled my favorites. Some of these (like "Silent Running") do an uncanny job of capturing that Cold War angst.

Adrian by Eurythmics
Breathing by Kate Bush
Cities in the Dust by Siouxsee and the Banshees
Countdown to Zero by Asia
Dancing With Tears in My Eyes by Ultravox
Distant Early Warning by Rush
Enola Gay by OMD
Everybody Have Fun Tonight by Wang Chung
Everybody Wants to Rule the World by Tears For Fears
Every Day is Like Sunday by Morrisey
The Final Countdown by Europe
Forever Young by Alphaville
Guns in the Sky by INXS
Hammer to Fall by Queen
I Melt With You by Modern English
It's a Mistake by Men at Work
It's the End of the World as We Know It by REM
Land of Confusion by Genesis
Lawyers in Love by Jackson Browne
London Calling by The Clash
99 Luftballoons by Nena
Maybe something by Planet P or The Thompson Twins
Red Rain by Peter Gabriel
Red Skies by The Fixx
Russians by Sting
Seconds by U2
Silent Running by Mike and the Mechanics
The Unforgettable Fire by U2
The War Song by Culture Club
Two Tribes by Frankie Goes to Hollywood
War by Frankie Goest to Hollywood
Wild, Wild West by The Escape Club

I wonder: how old does one have to be to remember that ever-present dread that pervaded our lives, that fear of imminent destruction? Do Mac and Pam, five years younger than me, remember it? Do Joel and Aimee (who are ten years younger)?

Will the children of today be raised with a different fear, a fear of terrorism?


On 10 February 2005 (02:18 AM), pril said:

argh i saw that! Nothing says "Happy Valentines' Day" like a song about accidental nuclear annihilation.

(Add "one of our submarines" to the above list, by Thomas Dolby)

JD I'm 35 and i remember it. But i also grew up next to a major port surrounded by military bases, radar installations, nike missile sites, tank farms, things like Northrup and TRW.. so i may be on the young end of that. My 30-year-old friends don't seem to have that memory as much.


On 10 February 2005 (08:15 AM), Amy Jo said:

I kept hearing clips of Sunday Bloody Sunday last Sunday while I was unpacking. Paul has the superbowl on the tv . . . .Each time I heard it heat would rise around my neck . . . NO! Wrong, wrong, wrong. How much control, if any, do artists have here? I would like to think U2 wouldn't agree to having one of their anthems serve as the anthem for a dumb-ass football game. But hey, they sell ipods too . . .

The fear you describe was a bit part of my youth. I was obsessed with nuclear desctruction in my early teens. I would have vivid dreams about it. I felt angry. My 10th grade English teacher, unhappily I cannot recall her name but I see her face and stature clearly, introduced me to The Hundreth Monkey by Ken Keyes (http://www.worldtrans.org/pos/monkey.html)and encouraged her students to pracitice peacefullness (remember, this was in Eugene) in hopes that it would spread as a cultural trait. I couldn't really practice peacefullness in the way that she described at that time--I was a teen and completely self-obsessed. I have a better understanding of what she was encouraging now. It is more of a treat others and the world around you as you wish to be treated philosophy for me now.


On 10 February 2005 (09:59 AM), Paul said:

Reagan introduced me to Mutually Assured Destruction and the rest of the jargon about nuclear war. However because I didn't believe that "trickle down economics" really worked, I didn't buy into the hype about nuclear destruction. Just as I currently don't buy into fearing a terrorist attack. The music continued the hype, though they were protest songs in a way, they made for good music generally. I like those songs, but I didn't fear that the artists new more than I did about having the button pushed.


On 10 February 2005 (10:36 AM), J.D. said:

Holy cats!

Read the wikipedia article on Stanislav Petrov. It's frightening. Here's the intro:

Stanislav Petrov (born c. 1939) is a retired Russian Army colonel who, on September 26, 1983, averted a potential nuclear war by refusing to accept that missiles had been launched against the USSR by the United States, despite the indication given by his computerized early warning systems. The Soviet computer reports were later shown to have been in error, and Petrov is credited with preventing World War III and the devastation of much of the Earth by nuclear weapons. Because of military secrecy and political and international differences, Petrov's actions were kept secret until 1998.
If you check out my Audioscrobbler profile, you'll see I've basically been listening to these nuclear war songs all morning. It's strange. It's really put me back in that frame of mind, almost as if it were the eighties once again.

"Hast du etwas zeit fur mich, dann singe ich ein lied fur dich..."


On 10 February 2005 (10:50 AM), Jethro said:
It's really put me back in that frame of mind, almost as if it were the eighties once again.

...except now it's North Korea instead of the USSR.


On 10 February 2005 (11:05 AM), Denise said:

My German Professor at ASU made us listen to the German version in our 'Deutsch Lab' - we had to write down what we understood in English.

Knowing the English version of that song came in very handy that day.


On 10 February 2005 (08:46 PM), Nikchick said:

I remember the dread all too well. Jethro's point about North Korea is very close to what I was thinking myself: perhaps scarier because their leader appears to be actually, legitimately insane.


On 26 March 2005 (06:02 PM), jon said:

Does anyone have the 99 Luftballons music video?


On 07 September 2005 (10:26 AM), yeah said:

yeah, i want the 99 luftballons music video too!!!


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